James Bond has had an amazing 40 year run. The incredible worldwide success of the franchise is undeniable. However, with Daniel Craig’s last appearance in the 23rd film, Spectre, the series has taken a step to the latter part of the series. With Craig’s departure, the focus now shifts to the next chapter of the series and the need for a new Bond. The latest trailer for the next film, No Time To Die, focuses on Bond as he faces an unknown enemy and the devastating effects of his actions.
In a new “No Time to Die” trailer, 007, played by Daniel Craig, is seen exploring a dilapidated Russian monastery. In the past, we’ve seen Bond hiding out in a monastery before—remember the last scene from Skyfall? But this one looks a lot more dilapidated, and a lot more dangerous.
For the first time in the history of the James Bond franchise, a film has been made specifically to end it. No, this is not a dream sequence or a prequel to a prequel to a prequel to a prequel to a prequel to a prequel to a prequel to a prequel to a prequel to a prequel to a prequel to a prequel to a prequel to a prequel to
How much can a two-and-a-half-minute trailer teach you about a three-hour film? Let’s have a look…
WARNING: THERE MAY BE SPOILERS IN THIS ARTICLE!
The next two weeks will decide if the forthcoming James Bond film No Time To Die becomes a great movie or a fantastic meme, as many social media users have pointed out. MGM’s Michael De Luca showed nine unreleased minutes of the film’s pre-credits scene on August 24 at the CinemaCon event in Las Vegas, assuring attendees that the picture would be released for good on October 8 in the United States and a week earlier globally, on September 30.
In the days that followed, the promotional machine stepped up again, with various types of postings on the official James Bond Twitter account (@007) and the announcement of the Royal Albert Hall’s booking for the film’s premiere on September 28. On August 31, two teasers were unexpectedly published, followed by advertisements from sponsors such as DHL, Smirnoff, and Globe Trotter. Meanwhile, according to Variety, another delay is possible because MGM officials are concerned that the picture will not reach expectations at the box office. Will we be able to see the movie? Do we run the danger of another postponement?
No one knows for sure at this time, but even a low-budget Bond film may create a greater impact than a meme-able Bond film. Despite the fact that the five John Glen-directed Bond films (three with Roger Moore and two with Timothy Dalton) from the 1980s were among the least successful, admirers of Ian Fleming’s spy are fond of them forty years later.
But first, let’s talk about the trailers…
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Final Trailer for the United States
A “Final US Trailer” for No Time To Die emerged on YouTube in the early morning hours of August 31, 2021 (12:00 GMT, for reference). The link circulated quickly on forums and social media, but there was no mention of it on the official Bond social media platforms. The video was quickly branded “private” by the Bond accounts’ community administrators, only to be officially made available and posted by the accounts a few hours later, followed by the worldwide version (which will be analyzed later).
Surprisingly, the US teaser starts with clips from previous James Bond escapades starring Daniel Craig, as well as dialogue from those flicks. It reminds us of the theatrical trailers for You Only Live Twice, which featured footage from Dr. No, From Russia With Love, Goldfinger, and Thunderball while reading the words “first, then, next, last” alluding to each of these films. This is significant because, since 1967, no trailer has made such a clear reference to a prior film, instead presenting each subsequent production as a solo adventure for Ian Fleming’s secret agent.
We’re teased with subtitles like “every mission and every sacrifice has brought him to here” in this No Time To Die campaign, and that’s where the video for the 25th Bond film kicks in, with an opaque birds-eye view over London. The irony of these captions is that back in 2015, a few TV commercials promoting SPECTRE said that “everything led to this,” yet as we all know, Barbara Broccoli took almost two years to persuade Daniel Craig to return as 007, and the man eventually said yes in August 2017, hoping to “end on a high note.”
As M (Ralph Fiennes) laments to Bond that adversaries are now “dust floating in the ether,” this teaser exposes a key narrative detail about the primary motives of villain Safin (Rami Malek). Another clue comes from the secret agent’s observation: “the people become the weapon.” Although this is a timely topic in the wake of the coronavirus, it is not entirely new to the franchise, as On Her Majesty’s Secret Service (both the 1963 novel and the 1969 film) dealt with a villain who brainwashed patients in his clinic in order to spread a virus that causes “total infertility” in order to harm Britain’s and/or the world’s livestock, depending on the format.
While most of the speech is a retread of what we’ve heard in prior trailers, Safin portrays Bond as “in love with Madeleine Swann” and therefore “speaking to his own mirror.” Dialogues and scenes are often pulled out of context in trailers to deceive the audience, but if this isn’t the case, we may deduce that there’s a cause for Safin to be in love with Léa Seydoux’s character or requiring her for his goals. This monster is also shown following her in her youth over a lonely hamlet in Norway, thus Safin wants Swann for whatever motive – love or “business” – He also mentions that “life is all about leaving something behind” for Bond, a clear allusion to Vesper Lynd’s death in Casino Royale and Judi Dench’s M’s death in Skyfall.
The remainder of the video focuses on the film’s visual splendor, with set designer Mark Tildesley and photographer Linus Sandgren shining out. There is no mention of Hans Zimmer’s music in the teaser, although there is an unsettling piano tune that sounds like the James Bond Theme at one point. We recently saw film with a handful of new images towards the conclusion of the movie, one of which seems to show Bond finding a way out of the villain’s hideaway as retractile doors close above him in a system that reminds us of Ernst Stavro Blofeld’s volcanic base in You Only Live Twice.
Other captions over the 007 logo, intercut with the footage, tease that “nothing can prepare us for the epic conclusion” of what began 15 years ago in Casino Royale, a mini-saga approach that feels strange for James Bond and is perhaps closer to the marketing of sagas like Harry Potter or The Hunger Games. The US trailer concludes with a gunbarrel-style view of Bond firing at the camera in Safin’s lair, which was originally shown in the “first look” teaser from December 2019, when no one expected the film to be delayed three times.
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Trailer for the International Version
The final international trailer for No Time To Die dials down the allusions to past Daniel Craig 007 adventures in favor of emphasizing the film’s high anticipation: We see an imprisoned Blofeld (Christoph Waltz) greeting Bond, M reading his phone next to a spanking new Aston Martin Valhalla, and a vintage Aston Martin DB5 making a violent turn at Matera, Italy. The majority of the scenes and dialogues from the US trailer are repeated, such as the idea of enemies “floating in the ether,” but the focus quickly shifts to Madeleine Swann: “She still loves you, did you know that?” says Blofeld, and Moneypenny (Naomie Harris) will ask Bond if she’s “one of them” (a SPECTRE agent), to which Bond responds, “I don’t know her at all,” demonstrating that the happy couple will be Of fact, in this instance, the betrayal has nothing to do with infidelity.
This teaser teases what might be one of the most breathtaking and terrifying moments in Craig’s career. Bond is exploring an old barge (apparently in Cuba) when it is hit by a torpedo fired from a seaplane at dusk. We’ve seen footage from it in other trailers and TV spots, but this time the idea seems clearer: Bond is exploring an old barge (apparently in Cuba) when it is hit by a torpedo fired from a seaplane at dusk. The secret spy soon finds himself submerged up to his neck in water, trying to find a way out. The escape from Blofeld’s Moroccan base in SPECTRE seemed too easy, and the antagonist from Skyfall, Javier Bardem’s Silva, seemed more interested in killing Judi Dench’s M than 007 himself. It’s too early to judge the outcome of this film, but it gives us the feeling that this may be the first time Bond is in real danger in a long time.
Nomi, the 00 agent played by Lashana Lynch, is given a little more screen time in this promotion than she was in the American one, as we see her “steal” kidnapped scientist Valdo Ubrochev (David Dencik) from Bond during a gala party in Santiago de Cuba, using a retractile rope in a manner that recalls Jinx, Halle Berry’s heroine from Die Another Day. This trailer, like its American version, employs subtitles to highlight the fact that “everything has led to this.” The movie concludes with a joke from Ben Whishaw’s Q, who tells Bond to enjoy “one lovely evening before the world explodes,” right before we see a brief clip from the climax, in which 007 blasts out a couple of adversaries with a remote explosive charge.
A few of interesting observations: all of the video with CIA agent Paloma (Ana De Armas) is from the Cuban sequences, which leads us to believe her screen time is limited. While Hans Zimmer wrote the film’s soundtrack, the trailer’s music was created by an independent business, both songs sound extremely influenced by the German composer’s work. In contrast to the industrial, grandiloquent sound, the US version includes an eerie, rather delicate piano note of the James Bond Theme amongst the industrial, grandiloquent sound.
What more is there to say? All we can do now is wait. The movie is nearly three hours long, and each trailer just gives us a two-minute-and-a-half synopsis, so there’s still a lot to learn, and we all know how deceptive trailers can be these days. MGM declares, “The wait is ended.” Do we have faith in them? For the time being, at least…
With the release of the latest trailer for the new film ‘No Time to Die,’ fans of the James Bond franchise can finally get their first look at the final film in the Daniel Craig era. The trailer sets the scene for what is sure to be an explosive conclusion, previewing the destruction of MI6, the death of Bond’s nemesis, and the introduction of a new, more formidable villain.. Read more about james bond film series movies and let us know what you think.
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